US Tourism Leads but Loses Share, WTTC Warns

US travel and tourism remains the world's largest sector yet faces a crossroads, losing market share to rising competitors, per WTTC. Economic pressures and global shifts challenge dominance despite record visitor numbers. Industry leaders urge innovation in sustainability, tech, and diversification to reclaim growth. Travelers benefit from competitive destinations worldwide, sparking fresh itineraries. Navigate this dynamic landscape for smarter, more resilient adventures ahead.