Top Players in Traditional Travel Agency Market

March 5, 2026·20 days ago·via openPR.com

Traditional travel agencies compete fiercely as the market grows from $157.43 billion in 2025 to $166.02 billion in 2026, driven by hybrid models blending in-person consultations with online bookings. Major players like Expedia Group, Booking Holdings, TUI Group, American Express Global Business Travel, and Viator dominate by offering personalized packages, luxury itineraries, and AI-enhanced experiences such as virtual tours and real-time support.

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