Thailand Launches 'Healing is the New Luxury' Campaign

March 21, 2026·about 3 hours ago·via TravelPulse

Thailand launches the "Healing is the New Luxury" campaign to position itself as a premier destination for luxury wellness tourism. The Tourism Authority of Thailand (TAT) promotes holistic experiences including retreats, yoga, meditation, Thai massages, Ayurveda therapies, detoxes, cosmetic surgery, and anti-aging treatments in accredited facilities.

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