TAT Targets Serbia, Romania, Bulgaria for Group Travel

March 6, 2026·21 days ago·via Travel And Tour World

Thailand's Tourism Authority eyes Serbia, Romania, and Bulgaria as prime markets for long-haul group travel, launching the Balkans Roadshow 2026 to tap rising middle-class demand and outbound tourism. The roadshow kicks off in Belgrade on February 21, engaging 15 Thai businesses with 18 regional buyers in cities like Cluj-Napoca, Bucharest, and Sofia.

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