South Korea Unveils 2026 Quality Tourism Strategy

South Korea launches a bold 2026 tourism strategy emphasizing quality growth, high-value visitors, and regional expansion beyond Seoul. President Lee Jae Myung targets 30 million inbound tourists by advancing goals through reforms in immigration, regional airports, and lodging, fueled by K-culture's global appeal. Digital tools like AI enhance personalization, while sustainability and cultural immersion redefine experiences.