Seoul's Netflix Effect - Why Fans Are Flocking to K-Pop Demon Hunters Filming Locations

The Netflix film K-Pop Demon Hunters has ignited an unprecedented tourism surge to Seoul, with international arrivals reaching record levels since the movie's June 2025 debut. Unlike previous Korean wave tourism focused solely on K-pop concerts and agency visits, fans are now embracing broader Korean culture, visiting iconic neighborhoods like Bukchon Hanok Village and experiencing traditional attractions such as jjimjilbangs and Namsan Tower.