Russia, China Boost Thailand to 32M+ Visitors in 2026

Thailand welcomes over 32 million visitors already in early 2026, with Russia joining Japan, the UK, China, Malaysia, South Korea, India, and others to fuel a tourism surge. The Tourism Authority of Thailand targets 36 to 37 million arrivals this year through the new "Healing Is the New Luxury" campaign, emphasizing wellness retreats amid stunning beaches and lush jungles.