Record Summer Travel Demand Driven by Family Trips and Coolcations

Family travel and coolcations are fueling record-breaking summer travel demand in 2026, according to new research. Travelers are increasingly choosing experiential vacations that combine relaxation with meaningful family time and adventure. The surge reflects a broader shift in how people prioritize their vacation time and spending. Coolcations - trips designed to escape heat and experience cooler climates - have emerged as a major travel trend.