Rare Expands Tech, B2C With Samhi Hotels

Rare advances its tech empire and direct-to-consumer push through partnership with Samhi Hotels, revolutionizing Indian hospitality. Guests unlock seamless bookings, AI personalization, and immersive stays in modern properties blending urban edge with comfort. This alliance targets rising middle-class travelers craving efficient, app-driven escapes. Pro tip: Download their platform for exclusive deals on upscale rooms amid India's tourism surge.