Mexico Tourism Doubles in 25 Years, Cancun Leads Boom

Mexico's tourism surges as international visitors more than double over 25 years, with Cancun, Los Cabos, Riviera Maya, and Mexico City fueling the global boom. In 2025, the country welcomed a record 98.2 million visitors, up 13.6% from 2024, generating $34.9 billion in revenue amid expanded air routes and high hotel occupancy near 80%. Americans dominate at 67.3%, but growth accelerates from Italy, Argentina, South Korea, Canada, and China.