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HENRYs: Gen Z, Millennials in Luxury Homes

March 16, 2026·20 days ago·via Realtor.com
HENRYs: Gen Z, Millennials in Luxury Homes
HENRYs, high earners not rich yet, redefine luxury real estate as Gen Z and Millennials snap up high-end properties. These affluent young buyers prioritize smart homes, wellness features, and urban oases blending work-play vibes. Markets see surging demand for eco-lux pads with infinity pools overlooking city skylines and private gyms. Developers cater with bespoke designs, from rooftop gardens to wine cellars, fueling a fresh wave of upscale living.

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