Healing is the New Luxury - Thailand's Wellness Push for Indian Travelers

Thailand's Tourism Authority is redefining luxury travel through its "Healing is the New Luxury" campaign, targeting 2.55 million Indian visitors in 2026. The initiative combines wellness experiences - from spa retreats and meditation to traditional Thai healing therapies - with culinary journeys, cultural immersion, and active tourism across destinations from Bangkok's green spaces to Chiang Mai's northern mountains.