Greece Tourists Spend More, Stay Fewer Nights

Tourists flock to Greece in record numbers, pushing 2025 arrivals to nearly 38 million--a 5.6% jump from 2024--while travel receipts soar 9.4% to €23.6 billion, signaling a shift to higher-spending, quality-focused visits. Yet stays shorten as visitors chase vibrant island escapes like Crete and Rhodes, where TUI bookings surge for 2026, overtaking Spain. Seasons stretch too: spring leaps 21%, winter booms 16%, easing summer crowds amid challenges like labor shortages.