Chow Tai Fook Faces Luxury Demand Scrutiny

Chow Tai Fook Jewellery Group endures scrutiny amid shifting global luxury demand. The company reports resilient 1HFY2026 performance with stable revenue at HK$38,986 million and gross profit margin above 30%. Operating profit rises 0.7% to HK$6,823 million, achieving a five-year high margin of 17.5% through brand transformation and store optimization. Same-store sales turn positive in China, Hong Kong, and Macau, while fixed-price collections generate HK$3.4 billion.