Bulgaria Tops 2026 List for Southeast Asian Travelers

Bulgaria joins Albania, Hungary, Romania and Bosnia and Herzegovina as a top destination for Southeast Asian travelers in 2026. The country sees steady tourism growth, with 13.6 million international arrivals in 2025, up 2.7% from 2024, and experts predict around 14 million in 2026. Domestic travel surges with over 27 million trips by locals, while international visitors from Romania, Turkey, Greece and Germany lead the way.