Britons Flock to Western Med for Sun and Cheap Pints

Britons flock to the Western Mediterranean for sun, sand and affordable pints as demand surges for these getaways. Travelers seek safe havens amid geopolitical tensions shifting focus from eastern spots like Cyprus, Turkey and Greece. Spain leads with record 97 million visitors in 2025, while France and Italy face similar pressures and promote quality tourism. Campaigns highlight cultural, gastronomic and nature-based experiences in places like Valencia, Bilbao and Málaga.