Brazil, Argentina Boost Florida's Record 143M Visitors in 2025

Florida shatters tourism records with 143.3 million visitors in 2025, fueled by strong growth from Brazil, now the second-largest international source, alongside Argentina and key European markets like the UK, France, Spain, Italy, and the Netherlands. Domestic travelers dominate at 91.5%, totaling 131.1 million, while overseas arrivals hit 9.3 million and Canadians number 2.9 million. The fourth quarter peaks at 33.5 million, underscoring Florida's allure as America's top destination.