Agoda Names Asia's Top Foodie Travelers

March 19, 2026·20 days ago·via Thailand Business News

Agoda's 2026 Travel Outlook Report reveals Thai travelers rank among Asia's top culinary explorers, with 20% citing food as their primary travel motivator. Taiwanese lead at 47%, followed by Vietnam (35%), South Korea (34%), Malaysia (33%), and Japan (32%), while Indonesia (31%) and India (8%) complete the top eight. Culinary experiences now rank in the top three regional travel motivations, up from sixth last year.

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